Your wait is now over, as we unveil our Social Media Marketing Industry Survey Report 2019 – July [ Digital Marketing ].
In this Social Media Marketing Industry Survey Report, We are going to see around 500+ marketers across the globe what they think about social media, what’s working, how the industry is changing, and more.
We benchmark the performance of marketing strategies, tactics and the technology that drives them with a standardized online questionnaire and a proprietary 2-Minute Survey format.
Why Social Media Marketing is Important in Digital Marketing?
Social media channels enable you to create and engage communities online. Growing by attraction, these communities connect ever greater numbers of like-minded people who share opinions, ideas, and information of interest with one another.
The networks that evolve on social media channels like Facebook, Twitter, LinkedIn, Pinterest, Foursquare, Google Plus might include the very audiences your business serves.
In this survey 2019 report, Digital marketers reveal where they’ll focus their social media efforts. This industry report also shows you how marketers’ organic activities have changed and what their future plans are with organic and paid social media strategies.
Check out below to learn more in-depth about Social Media Insights from this survey 2019.
How was your 2019 Digital Marketing performance? (so far)
The data revealed that the vast majority of marketers are reaching their target results ( 17% Awsome Results + 28% Met Expectation ) through Digital Marketing with SEO, Social Media, Email Marketing, etc.
Additionally, Only 8 percent of the marketers not satisfied with their results from Digital Marketing. Are you one among them? are you still not satisfied with your Digital Marketing Results? Here is the Top 3 Guide for you to find your right Digital marketing strategy and choose the right social media platform.
- 26 Ideas for Your 2019 Small Business Marketing Strategy [Guide]
- 50 Social Media Stats to Help You Choose the Right Platform for Your Business [Infographic Guide]
What are the primary goals of your Digital Marketing efforts?
As the number of marketers using Digital Marketing to connect with their audiences via Search Engine, Social Media, Email, etc to increase there business ROI. And it appears that 36% of marketers using digital marketing for Lead Generation, 22% using to increase their website traffic. And, 19% of marketers voted that they are implementing the strategy to increase their product sale.
Though 22% of marketers concentrating on their campaign to build their brand reputation in online channels using Digital Marketing statics.
Which of the following channels do you prefer for B2B (Business to Business)?
Social media has become a lot more private in recent years, with many people choosing to share, and communicate via one-to-one business communication on a platform like LinkedIn and Facebook.
Despite the rising popularity of these platforms, almost 95% of brands use for their marketing to direct chat with clients. If you are still stuck with the wrong platform and thinking 100 hours about fewer leads, its time to reconsider your B2B marketing strategy and targeting channels.
- The Ultimate Guide to B2B Marketing in 2019 [Guide]
- [Infographic] The Top B2B Influencer Marketing Trends for 2020
Which of the following channels do you prefer for B2C (Business to Customer)?
56 percent of marketers highly preferred in our survey shared that they are using the Facebook platform to promote their business increase sale. Additionally, 14% suggested LinkedIn and 11% voted for YouTube channels are help us to build brand reputation in online platforms to reach the potential customers.
On the other side 17 percentage of marketers say they are using “Twitter” or “Instagram” or “WhatsApp” to target their audience to increase their business website traffic and ROI.
- 10 Ways to Get More ROI From Your Video Marketing [Tips]
- The Best Time to Post on Facebook, Instagram, Twitter, and LinkedIn [Blog]
Are you documenting Social Media Activities?
Just 22 percent of marketers documenting their Social Media activities on a regular basis.
Let me explain you here The Importance Of A Social Media Documentation.
In today’s marketing environment, social media management goes far beyond just posting on Facebook, LinkedIn, and Instagram. It’s critical to ensure that your brand social media activity coordinates with other time-sensitive marketing efforts such as email campaigns or website developments, etc.
Having a central place for different teams across your organization to manage all social media content allows for much smoother implantation of your social media marketing objectives and goals. Social media documentation used to schedule out pieces of content you’ll post across all social media channels for the month, week, day, and even sometimes the time of day.
This document serves as a communication tool for post content like pictures, video, post copy, hashtags, and tags to be used for each post in all the channels. This is extremely important because it allows you to plan and make sure that you’re sending the right message, to the right audience, at the right time, through the right channel.
Our advice is to just START NOW. It doesn’t have to be anything fancy, we recommend a simple spreadsheet ( Download from Here ). Add columns such as date, time, social channel, photo, video, post copy, and hashtags. Start filling it in and using it on a regular basis. You can always add, remove, or adjust the information in easy ways. You’ll be happy you started and will feel the stress being lifted because you have all the plans in place.
- 4 Tips for Businesses Managing Multiple Social Media Accounts [All Channels]
- 7 Social Media Content Writing [Tips]
Which is more important while creating a piece of content?
Just as we found last year, Images/Video (44 percent) is the most popular way to get user attention for businesses to social media, with 19 percent Call-to-action in second, and Content narration third (17 percent).
Caption/Status is fourth with 14 percent of votes and could be important to watch in 2019, with early data showing that creative post caption on social media is getting liked 25+ times more than any other content.
- 7 Ways to Monitor Your Competitors Content Strategy [Guide]
- 9 Types of Content to Stop Posting on Social Media [Blog]
What does meaningful engagement when measuring the performance of social media post?
Social media marketing has been around for many years now, and the majority of digital marketers see it as an important part of their overall strategy for any kind of business. 39 percent of marketers say in social media highly engagement measuring point is “Comments”, with 36 percent of marketers saying it’s “Reactions”.
Social media effectiveness as a marketing platform has long been debated, and our survey found that, though social media is key to marketing strategy, 25 percent of marketers are still standing with “Share” the content gives more engagement.
- 50 Types of Social Media Posts to Keep Your Followers Interested [Infographic Tips]
- Social Media Marketing Tips For Every Platform [Guide]
The rest of the data
The insights we’ve shared above just begin to scratch the surface of what we uncovered from the Social Media Marketing Survey 2019 – July. For those of you who want to dive head-first into all of the data — you can do so right here. for survey, we used crowd signal free tool.
Do you use 3rd party tools to manage your social media marketing?
61 percent of Digital Marketers not using third-party tools to support their social media marketing.
Thirty-Nine percent of marketers use third-party tools to support their social media marketing. Tools can help to streamline your workflows, help you save some time and even ensure your content reaches the right audience at the right time through the right platform.
If you’re looking for new tools to support your marketing in 2019, Here is the list. It easy for businesses and marketing teams to schedule posts, analyze performance, and manage engagement.
If you’re responsible for marketing your business in digital platforms, you’ll want to closely analyze all of the information in this free 10+ page report and use it to persuade others.
This report is free when you register for Hasty Insights FREE updates. Simply complete the below form and we will send you the report Immediately. We’d be thrilled to assist.