Spotify is a platform for music lovers. It encourages new budding musicians to create their own playlists and reach out to the audience. The platform is served, now the artist has to use his hard work and talent to make the best use of it.
It has such a wide reach that can help the artist to get a huge boost in his career. Spotify has done its job to be the medium between the audience and the artist, after that the artist has to put his/her best foot forward to benefit from it. Only uploading the content is not enough, the artist has to make sure that the track reaches the widest possible audience.
The best way to make sure that your work reaches out to the audience is to promote it. But the question still remains that why should an artist put his/her efforts in promoting their work?
The most important reasons to promote your track on Spotify are:
- Extending the reach.
The playlist or the track uploaded by a new born artist won’t have a huge fan base that can yield him/her the desired results. The reach of a new artist is very limited. It is not actually possible to get a great scope at the initial level on such a huge platform.
Creating a fan base is a very difficult job, especially for someone who is starting from scratch. It becomes important for an artist to promote his/her work. Therefore, to widen the scope of reach, the artist must promote his/her work so that it can reach out to maximum possible audience.
- Getting noticed.
There are thousands of tracks and playlists uploaded on Spotify every day, every hour by countless musicians out there. What efforts are you putting in to get noticed? What ways are you adopting to get on top?
The mantra to getting on top is to first get noticed. And to get noticed, your work should reach millions of hearts out there. And to reach out to a larger and larger audience, the artist needs to promote his/her tracks or playlists.
In the bigger picture, the dream of an artist obviously including being known and recognized, being loved by a huge audience, having a fan base that look forward to all the work he/she would be uploading. To achieve this, the artist has to work hard on his/her promotions. Promotion of the track or playlist is the only way that an artist could reach millions and get noticed.
- Opportunity of collaborations.
The tracks or playlists that are marketed well or are promoted in an appropriate manner can go on becoming viral. These viral tracks and playlists become trending and are put in the trending section. Many of established artists, musicians sometimes search this section to pick out some talent they need.
If the track hits the bull’s eye, it may catch the attention of an established musician who might offer to collaborate with a raw, amateur talent.
All this sounds very attractive and catchy but in reality involves a lot of hard work and smart work put in the composition and promotion of the track or the playlist.
- Only composing and uploading is not enough.
In this century, good is not enough.
Only composing good music and uploading it and expecting it to be a big shot hit is not possible. There should be a lot of efforts and thoughts put into promotion of the track or the playlist. Only creating music will not reach millions out there, promoting and and inviting or attracting the traffic to listen to your music is what all this is about.
Ranking on Spotify is all about plays, and this is alpha and omega of this platform. Considering how popular your song is literally means taking a look at the number of plays does it score on Spotify. Such signs of public appreciation on social media as likes or plays, make people go crazy for driving their metrics higher to the top, alas, but that’s how it is now. All the artists in the world pay much attention not only to how their music sounds, but also to their image on media and they also spend a lot to promote and to boost their image and their music. Here’s how we came to the answer to why they buy Spotify plays on almost every uploaded track. Thanks to digital marketing companies like StreamDigic, the worse today’s nightmare to look unpopular and unclaimed gets easily outmatched with complex promotion strategies.
Promotion is an extremely important step which cannot and should not be avoided under any circumstances. Creating a brilliant track or playlist and not promoting it will never work in favor of the artist.
The artist who composes and uploads his/her work with utmost sincerity and dedication, should also promote it in order to get a desired response, otherwise, his/her work will limit itself to a small range of audience and never cross that boundary without promotions.
In case you are looking for some good counterparty to take over the promotion plan, and to help you driving your songs to the top of charts, consider getting familiar with the site of StreamDigic. Along with many individual comments on their job, the internet mentions them as the best site to buy from on big and trusted review portals in the section of top Spotify services rating. These are a few reasons why the artists, especially beginners, should always promote their tracks or playlists on Spotify in order to gain the desired response for their work and to reach out to millions of hearts beating for music.