Interview with Jeremy Yu Caunca, Marketing & Digital Innovation

Interview with Jeremy Yu Caunca, Marketing & Digital Innovation
Interview with Jeremy Yu Caunca, Marketing & Digital Innovation

Tell us about your journey into the Online Marketing Industry. What made you dig-in into Marketing?

My career in digital marketing was a result of an unexpected advice I took from three human resource managers from three different banks. It came very naturally for me to seek job openings in the field of finance since I graduated with a degree in economics. I was fortunate to get shortlisted by a few companies who not only offered me a full-time post but also gave me unsolicited career advice.

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The three HR managers, whom I mentioned earlier, all told me that I would be a good fit in marketing and I should highly consider it – which, after a long time thinking, I eventually did. I did not accept any of their job offers and me, later on, became a project manager in a PR Marketing firm where most of the campaigns I handled had an online and digital component. That’s how I started my career in digital marketing.

Video content has become the most popular part of a Social Media Campaign. Nothing is as catchy and attractive as video content is. What kind of content must a marketer highlight garner the maximum attention of the viewers?

The answer to that question will vary depending on where you are now in your conversion marketing funnel. For the sake of simplicity, let us assume you are at the latter stage of your funnel and you want the audience you have amassed from the earlier stages to make a purchase. During this stage, relatable and personalized content will definitely capture the full attention of your viewers and convince them to make a purchase.

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Note that personalized content can be as simple as mentioning a product or service which a specific user has viewed on a website, but of course, you have to make it more personal than that.

Which is more important, data or content to the future of marketing? Why?

The future of marketing is personalized engagement. To do this, you need personalized content. And, to make great personalized content, you need data. So, marketers should really start collecting data.

Influencers are among the first to adopt new technologies for marketing. What are your predictions on the most impactful disruptions in video and premium Content Marketing technologies in the Influencer ecosystem?

As I mentioned earlier, personalized engagement is the future of marketing. I believe micro-influencers will play a major role in this future because of how niche their audience is and how personal their topics and manner of delivery can be. If you have seen the Netflix sci-fi film “Black Mirror: Bandersnatch” or if you have played the drama survival horror PS4 game “Until Dawn”, I believe that it would only a matter of time before content and marketing become this way – personal and interactive.

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What has been your most successful form of marketing?

Definitely retargeting. Retargeting is one of those tactics that most marketers do not take full advantage of. It is great for optimizing your conversion marketing funnel. So, if you have a website and various social media accounts, I would highly recommend that you start embedding your remarketing codes and begin retargeting users who made specific actions on your website.

Can you please share about Marketing and Sales Automation tools and technologies you use currently…

MailChimp is one of them. If you are handling a brand or if you are an aspiring influencer or content creator, I recommend that you get yourself acquainted with this software. Their pre-defined triggers make it easier for potential customers to interact with you. They also have opt-in features that will help build an audience.

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One word that best describes how you work.

Collaborative – the work I do won’t be as impactful without the historical data from my clients and creative inputs from my teammates.

Something you do better than others – the secret of your success?

Better than telling you, I’ll show you. If you have marketing requirements, send me an email at [email protected]

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What are the essentials of getting customers to think differently when you’re promoting a new solution to a market with established products?

Disruptive content backed by data. I keep mentioning data because information on one’s product, industry, customers, or competitors will play a vital role for marketers in identifying opportunities to promote their product.

Any tips or suggestions for our viewers or readers especially freshers about Online Marketing…

Know your conversion marketing funnel (if you don’t have one, make one), collect data, and do what others haven’t done yet. Stick to these three things and you will always find it easy to execute and optimize any marketing initiative you have.

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