Hi Daniel Rivas, thanks a lot for being with us today. Could you share a few words about yourself to our readers?
My name is Daniel Rivas. I’m A Senior Education Consultant and Certified Digital Marketing Professional with the Digital Marketing Institute and assisting everyone from senior management to those with no digital experience to gain a better foothold in the ever-evolving world that is digital marketing.
As CEO and Founder of Digital Media Ninja, we deliver nothing but positive results for our clients by listening to their requirements and identifying the right Digital Marketing Education Course or Service to help achieve and exceed their goals.
Can you share some statistics that will inspire people to understand the scope of Digital Marketing?
Digital marketing is the culmination of one’s outreach and inbound efforts, online. Digital marketing is no different than traditional methods except it’s done online. Marketers tap channels to convince and convert interested parties. That said…
Digital marketing is:
- Using online platforms to influence, create sales, and build a brand
- Build authority by sharing one’s expertise and knowledge
- A “shortcut” in reaching the market by way of paid campaigns
Digital marketing isn’t:
- Confined to paid advertising channels and campaigns
- A broad “blast” like you’d find via mailers, radio, and TV
- Always inexpensive and dependent on your efforts and competition
Here’s the thing, SEO is part of digital marketing but it’s not the biggest component. Digital marketing can include anything from Email and Social to PPC and affiliates. Digital marketing, in that way, is the “big picture”.
What’s the easiest of all to learn and why? SEO, SEM, SMM, Inbound Marketing, Content Marketing, and Email Marketing. Which of these do you think has the maximum scope in the United States?
We live in an interconnected, content-driven world. People are hungry for new content to consume, and the internet provides new things to read every day.
Becoming a content writer could be your ticket to a flexible and enjoyable career that is always in high demand. Most content writers are the driving force behind the internet.
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Content vs. Technology innovations in Social Media – what do you think is the current strength of the social media market and where do you think we lack expertise currently?
Writing successful web content is all about proper preparation. With the right experience and proper keyword research, you will be crafting quality content in no time. Put the time in, and you will be churning out articles in no time.
The best article is well-researched. Show your readers that you know what you’re talking about and cite your sources. Citations make your article more reliable and attractive to readers and clients.
Be Original and Enjoy Writing
There are millions of articles on the internet — how do you stand above the crowd when there is so much out there?
As a writer, it’s your responsibility to craft original content. No one wants to read the same listicle over and over again. Check out what other writer’s work to make sure you are re-writing the same tired article over and over again.
And if you are writing about a popular subject, make sure you have an original take. Find a new angle on a tired topic. Critically assess other articles and try to see how you can improve or learn from other people’s writing.
How do you see the Digital Landscape right now and over the next couple of years?
Given that there are over 320 million Internet users in North America alone, it isn’t difficult to see why. But, like the Internet itself, the methods to reach consumers is always changing.
In a constantly changing web environment, you’ll need to stay with the times when it comes to digital marketing.
Chatbot Usage Will Spike
It seems like every third site has a chatbot immediately greet you when you reach it.
But, you can’t blame entrepreneurs for doing so. Not only does it allow consumers to have their questions answered at any time of day or night, but it also allows certain processes to be automated and could even result in lead generation.
Chatbots are also a great way to keep people on your site for a longer amount of time, which increases the probability that they’ll engage with your content.
Video Content Is a Must
While there will always be a place for blogging since it allows readers to consume content at their own pace, video content is expected to become more popular than ever before. This is especially true for things like tutorials, reviews, etc.
Video also provides brands with endless possibilities to express themselves to their audience, helping them further stand out from the crowd.
Voice Search Will Rise, Too
With the constant improvement of voice recognition technology, you can expect people to use it more and more.
It makes sense when you think about it. Why would you waste your time typing when you could say a query out loud and perform another task at the same time?
There’s something specific to keep in mind, though. People using voice recognition will base their searches around how they speak, not how they would normally type.
So, what would formerly be “best restaurants in LA” may become “what are good places to eat in LA?”
This is valuable to keep in mind, as it will help you discover keywords that you can take advantage of to drive traffic to your site.
Take Advantage of Social Media ‘Stories’
There’s something about scarcity that sells. Things like limited edition products or offering something that’s only available for a specific amount of time are tried and true ways of driving sales. And, the same concept applies to content, too.
It’s well-known that Facebook and Instagram both offer users the capability to upload content that’s only available for 24 hours before it gets automatically deleted. When looking at this from a marketing perspective, there’s a goldmine of opportunity here.
By consistently posting this type of ephemeral content, you’re giving your audience the incentive to keep checking your business page to see if you’ve uploaded anything new.
The more often your audience checks out your page, the more likely it is that they’ll see a special offer, click a link to your site, etc. which will serve as a powerful method to help drive sales over time.
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Mobile Optimization Is Necessary
There are now over 280 million people with smartphones. As our culture shifts more and more toward convenience, the number of people who use mobile devices as their primary form of internet access will continue to rise.
In addition to smartphones, devices like tablets and iPad are becoming increasingly popular for browsing the web. So, what does this mean for businesses?
You need to make sure your site is optimized for mobile browsing.
Things like formatting, page load speed, and overall aesthetic are crucial if you want your audience to stay on your site.
This is especially true if you’re running an e-commerce business, as a more fluid online experience is more likely to drive sales. Nobody’s going to buy from a site that they can’t navigate through (or one that won’t even load at all)!
When it comes to traffic, what’s the best way to grow it? Write a lot of content very often? Or write less, but make sure it’s super-valuable? Or focus on a wide distribution strategy?
A savvy digital marketer needs to know the nuts-and-bolts of writing good content. They should know how to create strong headlines that get attention. And pair headlines with images to create a maximum effect.
The content strategy goal is to expand the audience to reach and move prospects down the sales funnel. Marketers may start with offering blog posts and videos and later offer video seminars.
Here are some of the widely used social media platforms to build brands:
In addition to the platforms used, marketers need to know how to master paid social media advertising. This will enable them to create effective social media campaigns through paid content on these social media channels.
Do you believe “anyone can make it” and become a successful Social media expert? Or do you feel one needs a set of core, innate skills?
Social media strategy and management is certainly a role that will continue to be in high demand, but to make yourself stand out from the crowd, you might want to consider where you’re best suited – marketing between businesses or marketing to consumers.
Social is used by 83% of businesses for B2B strategy, and it works well in this sphere because people trust their peers. If you think about entrepreneurs and small businesses, there are plenty of people that do (or will) need support in this arena as they grow their start-ups.
What does social media do? It helps a business connect with current and new clients. Lead generation is hugely important, so as you refine your role, you’ll want to be able to show that you can generate leads for the types of companies you want to work for.
You’ll want to have a core understanding of things like:
- How to incorporate trending topics into your existing content strategy
- Which influencers are relevant in your industry or area
- Where your intended and current target audience is
- How to do customer research well so that you truly understand your customer’s pain points
Once you understand how businesses use social media to connect, you can then start building your strategy. Through this process, you will gain a better understanding of how small businesses and entrepreneurs interact, a skill that you can take with you almost anywhere.
Recommended: 3 Tips for Building Your Brand on Social Media
Can you talk a little about “Digital Media Ninja” Journey? What strategies do you guys adopt and what has been impacting by each of these? SEO, SEM, SMM, etc.
Digital Media Ninja has put together an advanced SEO strategy to MAXIMIZE your rankings and traffic in a strategic way. It involves 3 major components:
1. Maximizing current rankings with our “Easy Wins Method”:
We’ve identified terms that you’re already ranking for and push those terms up with a diversified, safe, white hat link building strategy to get you quick increases in traffic.
2. Advanced Competitive Research:
Using advanced competitive research (Competitive Gap Analysis) to find what you’re missing: High volume, low competition, valuable keywords. We build out awesome, well-researched content with our blogs to target these mid-cycle buyer keywords. By combining both of these strategies we are able to achieve awesome boosts in targeted traffic.
3. Guest Post:
A Guest Post is the easiest way to get high quality, natural, white-hat in-content links to your site to help you boost your rankings and get more traffic to your site. We do manual outreach to high quality sites, secure a guest posting spot, craft a unique article with your links and place it on the site with links back to your website.
These are the enterprise-level types of links that most people can’t get. The publications will add tremendous power to your back-link profile, and many can become a traffic source in themselves.
What message or piece of expert advice would you like to convey to the stragglers in Digital Marketing?
Launch an Amazing Website – We know that the umbrella organization for your franchise will have a great website, but it’s not a good idea to rely solely on leads to come from their website.
Focus That Website on Local SEO – Now that you have your own website, you’ll want to focus your SEO effort on the potential customer base in your immediate area.
Go Local With Your Content Marketing – Your content should do 3 things:
- Educate your audience.
- Interest your audience.
- Answer your audience’s questions.
Your content should be relevant to those in your area, think of it this way: is there’s something controversial happening globally, and you can use that information to gain traffic, then do it.
But if a local celebrity is doing something pretty amazing, then your audience will be searching that person’s name, so try to jump on the bandwagon and ride the trending wave.
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Be Aware of Your Competition – We all know that competitor research is paramount in creating an all-inclusive marketing strategy. You need to know what the other major pizza player is doing just down the street, and why he has people lined up outside his door at lunchtime.
The key with this tip is knowing what your competitors offer and being able to do just that, plus some.
Find out if they sponsor any local events, have a look online and see what their digital presence is like, delve into their advertising and see how they present themselves in local publications. The more information you can gather, the better.
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