How to Make Your Facebook Video Ads Stand Out on Mobile

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How to Make Your Facebook Video Ads Stand Out on Mobile

Put the “meat” of your ad at the start of the video. Is it most important for users to know your brand? The use case for your product? Get that message across first, following it with progressively less important information.

2. Plan for portrait.
When you’re riding the bus to work and looking at updates on social media, do you rotate your phone every time you stumble across a landscape video? Probably not. Your video production friends may cringe at the concept of portrait videos, but your audience’s behavior is the one that counts.

Don’t get creative with aspect ratios. Square is a good choice, as are 16:9 and 4:5 rectangular formats. In Facebook’s news feed, square videos get 78% more real estate than landscape ones. More pixels at the same price means more value.

To make sure your content plays well in a small space, think about dimension and framing. Use transitions, zooming, and cropping to make sure even people watching in portrait mode can see what’s going on.

Most people don’t carry headphones with them. When they’re scrolling through Facebook in a waiting room or on the train, they shut off the sound. To connect with those users, your video ad has to make sense with visuals alone.

Don’t be afraid to use captions when circumstances call for it. If you have to include a message from your CEO or explain a complex situation, use Facebook’s captioning tool. The social media giant claims captioned ads actually increase view time by 12%.

4. Make the next steps simple.
What do you want people who watch your Facebook video ad to do afterward? Don’t just imply it; outright tell them what to do next. Then, make it as easy as possible for users to take that action from a mobile device.

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