Sales and Marketing are interrelated processes, and the success of one another are correlated! The same logic applies to online stores and online marketing. Digital marketing works as a fuel to eCommerce businesses. This highly competitive online world comes with a sea full of opportunities, and the sales define how good you are at grabbing them!
Digital marketing for eCommerce sales has become the need of the hour. Your eCommerce store needs to be seen, and it needs to be seen good! To boost your eCommerce sales, you need the right set of digital marketing strategies, Holiday email marketing, content strategies, this guide can help you with it. Curious? Read on…
Types of Digital Marketing
Search Engine Optimization (SEO)
SEO is the unmissable component of any website. Higher search engine ranks are something that defines your website’s online credibility and SEO helps in gaining that. When we talk about eCommerce websites, it is of no use if your site is not visible to the searchers when they enter the search query. On-page and Off-page are the two elements that affect the entire site SEO. To be visible to the online visitors, eCommerce site owners need to fix their search engine optimization errors. To start with, here’s a DIY on-page SEO guide that can help you do the job quick and easy.
Social Media Marketing (SMM)
People search for their favorite brands and trusted entities on social media. With more and more targeted ads and special marketing techniques, adding social media marketing for your eCommerce stores is beneficial in many ways. SMM stands for paid as well as non-paid promotions, ads, organic posts, and all sorts of engagement that comes from social media platforms like Facebook, LinkedIn, Instagram, Twitter and more.
Recommended: How to Use Social Media to Promote your Business
Search Engine Marketing (SEM)
Search engines provide paid promotions of distinct types; PPC (Pay Per Click – Google) is the most common example of it. Albeit organic search rankings outperform the sales conversions, SEM is vital to gain visibility on search engines. With people buying more and more online, leveraging search engine marketing can help you gain clarity, if not sales!
Email marketing has the highest amount of return on investment (ROI) when we compare it to other digital marketing platforms, as high as driving $44 for every $1 spent. It is considered to be one of the most powerful tools of digital marketing for eCommerce. Holiday email campaigns, newsletter subscriptions, new offers, and updates are few of the email marketing examples you can implement.
The above mentioned four are top-rated, high converting eCommerce sales drivers! Apart from it, Holiday email marketing, content marketing, landing page, and pop-ups, technical SEO, website design, user experience (UX), and user interface (UI) are a few of the components that matter. Optimizing your eCommerce store with all these elements makes your eCommerce Store user-friendly, which is the most influential aspect of online sales.
Recommended: 10 eCommerce Email Newsletter Ideas to Boost Sales
How Digital Marketing Helps Driving eCommerce Sales?
Now the question arises whether making all these changes and optimizing the eCommerce store will bear desired fruits? And if yes, how to measure the outcomes?
- There are algorithms and analysis tools (free and paid), which can measure the amount of traffic generated through optimization activities.
- You can note the buyer’s journey and work towards the pain points and improve the performing elements of your eCommerce Store. When a buyer adds products to the cart but abandons it due to shipping charges or having to create a user account. You can always come up with better shipping offers, secure checkout process, and holiday email campaigns to increase sales. All these changes are only possible when you are tracking the users that are coming to your website with tracking tools.
- Moreover, digital marketing helps you re-target the old users or intending buyers who have searched for the items via social media platforms and re-targeting algorithms. For starters, you can take a look at the Facebook re-targeting function to help you learn more about how to go about it.
- Once you implement the codes and start following your prospect’s journey, the improvements to your website UI and UX will take you places.
Digital marketing is vast, and you need to start small to reach high! Start with minor elements that can make significant differences.The cumulative effects of these small changes will gradually create a big impact and bear you the desired results.