Google: BERT Does Not Affect Indexing

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Google BERT Update

Google’s John Mueller said something obvious to most the readers here, that “BERT does not affect indexing.” He said this on Twitter:

BERT launched as a way for Google to understand queries better, which can impact how a site is ranked in Google search because Google might match the queries to the content slightly differently now. But it does not impact how Google indexes the pages on your web site.

So if you see pages of your web site dropping out of the Google index, it has nothing to do with BERT. It is always fun to blame BERT, I mean, he is the responsible Sesame Street character – but it would be inaccurate to do so.

Forum discussion at Twitter.

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