Bloomberg memes push Instagram to require sponsorship disclosure

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Instagram is changing its advertising rules to require political campaigns’ sponsored posts from influencers to use its Branded Content Ads tool that puts a disclosure label of “Paid Partnership With” on posts. The change comes after the Bloomberg presidential campaign paid meme makers to post screenshots that showed him asking them to make him look cool.

Instagram provided this statement to TechCrunch:

“Branded content is different from advertising, but in either case we believe it’s important people know when they’re seeing paid content on our platforms. That’s why we have an Ad Library where anyone can see who paid for an ad and why we require creators to disclose any paid partnerships through our branded content tools. After hearing from multiple campaigns, we agree that there’s a place for branded content in political discussion on our platforms. We’re allowing US-based political candidates to work with creators to run this content, provided the political candidates are authorized and the creators disclose any paid partnerships through our branded content tools.”

 

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