Having a digital marketing strategy is essential if you want to stay competitive in your industry. But as a small business owner, you have limited time. What can you do to differentiate yourself in your space?
It All Starts with the Website
You would be surprised at how many business owners don’t include basic information on their websites such as a physical address and phone number. You have to include this information if you want to get found. These days, voice search has become more popular among smartphone users. By including your business address, you give yourself and your business a better chance of getting discovered by new customers.
According to Constant Contact’s blog, over 80 percent of smartphone users regularly use their phones to do things such as learn about businesses in their area. Paired with the fact that Google has started to penalize websites for not optimizing their sites for phones, there’s no good reason to have your corner of the Web be behind the times.
As a small business owner, you will want to use local search directories to your advantage. The first directory you should look to for help is Google My Business. Google My Business is 100 percent free. When you use them, you’re giving you and your business a better chance of people finding out about what you offer.
Use Content Marketing
By coming up with your own content marketing strategy, you can potentially reach a lot more people than you could from just putting up a website and taking a hands-off approach. One of the easiest ways to differentiate yourself in your industry is by starting a blog. It’s one of the simplest ways to establish yourself as an expert in your field of practice.
You might also think that your customers may not want to deal with yet another marketing email in their inbox. But the right kind of marketing emails can act as an effective strategy. You don’t have to blast your customers with daily emails. Instead, a monthly email newsletter with valuable offers and information will go a long way with your customers.
Make Social Media Your Friend
Another way to establish your expertise in your field is to become active on social media. However, you won’t get the most out of these channels if you only use them to teach. Instead, use social media to be social. Use channels such as Instagram, Facebook, and Twitter to connect with your fanbase. Do that enough times and you could soon find yourself with a fanbase that is very interested in what you have to offer them.
Ask for Online Reviews
Following this tip can be a scary endeavor. After all, you don’t know what your customers are going to say. But the best way to counter any negative reviews you get is to respond to them as soon as possible. You’re not doing this as a defensive posture. You’re doing this to rectify any mistakes you and your staff may have made. If you determine the reviewer is just a troll starting trouble, then just concentrate on giving your true-blue customers the best experience possible. That’s all you can do.
Creating a digital marketing strategy can act as a great way to reach even more customers. Through using these tips and taking things day by day, you might find yourself with even more potential consumers who are interested in what you’re selling.