17 of the Best Instagram Apps to Take Your Posts to the Next Level

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While the Instagram app itself provides tons of useful functionality, sometimes you need a little extra help to take things to the next level.

Fortunately for marketers, there’s no shortage of tools designed to up your Instagram game. In fact, there are so many that it can be overwhelming to try to figure out what will work best for your needs.

In this guide, we’ve compiled the best Instagram apps in four important categories:

  1. Photo editing: Edit and resize your photography.
  2. Layout and design: Create collages, creative layouts, and graphics.
  3. Video tools: Capture, design, and edit videos.
  4. Audience engagement, analytics, and data: Engage your prospects, grow your audience, and track your results.

There are plenty of great apps for Instagram Stories, too, of course, but we’ve tackled those in a separate blog post dedicated to the best apps for Instagram Stories.

Some of the tools in this post are free, some are freemium (the base product is free, but additional features cost money), and others cost money upfront or have an ongoing monthly fee.

If you’re just getting started, try the free tools first to get a sense of what you need, then move on to more robust paid tools when you’re ready to take your Instagram game to the next level.

Types of Instagram apps

Instagram apps for photo editing

Instagram apps for layout and design

Instagram apps for video

Instagram apps for engagement, analytics, and data

Bonus: Download a free checklist that reveals the exact steps a lifestyle photographer used to grow from 0 to 600,000 followers on Instagram with no budget and no expensive gear.

17 of the best Instagram apps for marketers

Photo editing

1. VSCO

Price: Free for basic or $19.99 USD/year for VSCO membership with additional features
Download: iOS or Android

VSCO photo editing app

Why you should try it

VSCO is one of the original and most popular mobile photo-editing apps. It’s so popular, in fact that nearly 195 million Instagram posts feature the #VSCO hashtag. The free version comes with 10 presets that make your phone-shot photos look like they were captured on film, along with photo-editing tools like contrast and grain.

2. Snapseed

Price: Free
Download: iOS or Android

Snapseed photo editing app

Why you should try it

Developed by Google, this precision photo-editing Instagram app works on both JPG and RAW files, making it a powerful tool for professional photographers. Beyond filtering your photos, you can perform serious photo-editing tasks like removing elements (or even people) from the photo, adjusting the geometry of buildings, and using curves to control the brightness of your image.

3. A Color Story

Price: Free with limited features, or $24.99/yr for full access to all filters, effects, and tools
Download: iOS or Android

A Color Story photo editing app

Why you should try it

Having been named both “Best New App” and “App of the Day” by Apple, A Color Story offers filters and presets designed by professional photographers and influencers. There are also some advanced editing tools, and you can create and save custom filters to develop a unique brand look. Grid planning tools help you ensure your entire Instagram grid is unified and cohesive.

4. Priime

Price: $2.99, with in-app purchases for additional presets
Download: iOS only

Priime photo editing app

Why you should try it

If you need a high-end, professional-grade editor that can tackle RAW and non-RAW photos, consider Priime. This powerful Instagram app delivers more colors as well as maximum resolution to your saved photos. It also edits live photos, meaning the same effects are applied to the motion portion.

Not a post-production expert? No problem. Priime provides smart style suggestions based on a photo’s unique colors, content, and format.

Layout and design apps

5. Layout from Instagram

Price: Free
Download: iOS or Android

Why you should try it

Developed by Instagram, Layout is a feature-rich, super-simple photo mixer that instantly “lays out” up to nine photos in various combinations to form a collage. You can pick photos from your camera roll or shoot as you go with the built-in photo booth. Then it’s a matter of adjusting the dimensions of each box, adding filters, and uploading.

6. Adobe Spark Post

Price: There’s a free starter plan that includes basic features. Paid individual ($9.99/mo) and business ($19.99/mo) plans offer more features and collaboration functions.
Download: iOS or Android

Adobe Spark layout and design app

Why you should try it

Combine your photos with Adobe’s layouts and fonts to create creative graphics perfect for sharing on Instagram. If you’re lacking photos of your own, you can also select from thousands of free images directly within this Instagram app. You can also create graphics that incorporate no photos at all for an eye-catching way to share text-based posts on a visual social network.

7. A Design Kit

Price: Free with optional in-app purchases for extra features.
Download: iOS only

A Design Kit app for Instagram

Why you should try it

From the makers of A Color Story, this design Instagram app is packed with fonts to customize your posts. It’s also it’s got loads of unique stickers specially made for the app by talented illustrators. Perhaps most importantly, it’s got a ton of brushes, from markers to pencils, so you can get on trend by drawing on your Instagram photos.

8. PromoRepublic

Price: Free
Download: Hootsuite App Directory

PromoRepublic design app

Why you should try it

PromoRepublic gives you access to more than 100,000 templates and images, with content suggestions and post ideas based on your industry. There are also templates for events, holidays, trends, and special occasions—including obscure dates like National Bacon Day or National Vision Board Day. WIth the PromoRepublic Hootsuite app integration, you can access and share PromoRepublic content directly from your Hootsuite dashboard.

Video tools

9. Boomerang from Instagram

Price: Free
Download: iOS or Android

Why you should try it

Boomerang might be the simplest video capture Instagram app out there. Open the app, press the button, and you’re done. Boomerang takes a burst of 10 photos and uses them to create a mini video that loops forward and back, like a GIF. You can use the front or rear-facing cameras to create a short, fun video with no editing required.

10. LifeLapse

Price: Free, with in-app purchases for an expanded feature set.
DownloadiOS or Android

Why you should try it

Stop motion video can be a fun and engaging way to show off your products or create a flat-lay video, but it is also notoriously time-consuming to produce. LifeLapse uses ghosted image overlay tools so you can line up a series of photos to create a perfect sense of motion. Once you’ve added and adjusted your photos, the app stitches them into a video, with the option to add royalty-free music.

11. InShot

Price: Free, with optional in-app purchases
Download: iOS or Android

InShot video app for Instagram

Why you should try it

This is one of the best Instagram apps out there for video editing, mainly because it’s so comprehensive. You can trim, cut, split, merge, and crop video clips; adjust settings like brightness and saturation; add music; adjust video speed; flip and rotate; and add text and stickers. If you regularly edit videos on your phone, this is a great option with plenty of features.

12. Clipomatic

Price: $4.99
Download: iOS only

Cliptomatic video app for Instagram

Why you should try it

Captions are a great way to optimize your videos for Instagram users scrolling with their sound turned off. Cliptomatic automatically creates captions from your speech as you record your video. You can edit the captions if they’re not quite right, and change how they look with just a few taps.

13. GoPro

Price: Free
Download: iOS or Android

GoPro app

Why you should try it

If you shoot for Instagram using a GoPro camera, the GoPro app will make your life much easier. While capturing footage, you can use your photo to adjust the video or time-lapse settings and get a clear preview of your shot. Once your video is recorded, you can do your editing right in the GoPro app, from trimming and combining clips to adding slow motion to using filters and stickers. The app will also compile the best moments from your recent footage (selected by an algorithm) into QuikStories that you can share directly to Instagram.

Audience engagement, analytics, and data app

14. Hootsuite mobile app

Price: Free for up to three social media accounts, with optional upgrades to plans for more users and accounts
Download: iOs or Android

Why you should try it

Beyond making all of Hootsuite’s social media management functions available away from your desk, the Hootsuite mobile app has two really important features for Instagram marketers. First is the ability to regram with just a couple of taps. Sharing user-generated content is a great way to engage your followers and fans, but there’s no native regram function within the Instagram app.

Second is the ability to schedule Instagram posts for later, so you can be sure you always post at the right time to engage with your audience, even if that’s not the most convenient time for you to post.

15. Iconosquare

Price: $29/mo for small businesses or $59/mo for larger teams
Download: iOS or Android

Iconosquare analytics app for Instagram

Why you should try it

Iconosquare provides in-depth metrics and analytics so you can track and improve your performance over time. You’ll also gain access to industry benchmarks for more than 100 industries, so you can see how you’re doing compared to the competition.

16. Panoramiq Insights

Price: $8/month (or free for Enterprise)
Download: Hootsuite App Directory

Panoramiq analytics app for Instagram

Why you should try it

Panoramiq Insights by Synaptive gives you detailed analytics for your Instagram account, including follower demographics, views, new followers, profile views, and link clicks. You can track your best posts based on views and engagement metrics, and export your reports as a spreadsheet or PDF file.

17. Command Instagram Analytics

Price: Free, with in-app purchases, including Analytics Pro at $9.99/mo.
Download: iOS only

Command Instagram analytics app

Why you should try it

Command is an Instagram app that provides a host of unique metrics. It provides an intuitive experience thanks to easy-to-read graphs and charts as well as a “Report Card” that grades everything from your followers count to your photo orientation. You’ll also get access to hashtag and caption recommendations, and even suggested influencers to work with.

Do everything you can to stand out.

Because the competition on Instagram isn’t letting up.

Every day, more brands are joining the platform, creating content, and adding to the noise.

Get an edge. Download one of the apps above and take your posts to the next level.

Save time managing your Instagram presence using Hootsuite. From a single dashboard you can schedule and publish Instagram posts, engage the audience, measure performance, and run all your other social media profiles. Try it free today.

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